The Brain on Story: Why We’re Wired to Care (Before We Even Know Why)
A Talk by Lisa Cron (Story Coach & bestselling author of Wired for Story, Story Genius, Story or Die.)
About this Talk
Why do some stories grab us by the heart and refuse to let go—while others barely leave a dent?
In this game-changing session, Lisa Cron pulls back the curtain on the neuroscience of storytelling to reveal what your reader’s brain is actually looking for on the page. Spoiler: it’s not beautiful prose, epic worldbuilding, or even plot twists (at least, not at first). It’s meaning. Cause and effect. And a reason to care.
You’ll learn:
- Why our brains evolved to crave story—not for entertainment, but for survival
- How to leverage this insight to craft irresistible character arcs and page-turning plots
- What readers really want from your story (and why getting this wrong is the #1 reason they put a book down)
- How to make every scene do double duty: hook the reader’s attention and deepen emotional impact
If you’ve ever wondered why “just write what happens” doesn’t actually work—or how to turn your idea into a story that matters—this is the clarity you’ve been craving.
Hosts
Book Coach and Editor, Many Worlds Writing